The Lightwave Advantage
by Tom Turpin, President 

#1   We sit on the customer's side of the desk. That means...     

• We present a series of options to you with impartial evaluations of the pluses/minuses of the alternatives. You'll never get that from a direct person.
• We bring a "best-of-breed" mentality to the sales process. Again - in contrast to the direct side - we drive to provide the best of a number of services, from a number of carriers/service providers, to meet your needs for the long term.
• We are there for you after the papers are signed. Some companies have the hunters who are compensated on the short term - the sell. We are (by design) there for the sell, provisioning, follow-up, issue resolution, etc.
• We are driven to keep you current with pricing and technology - direct sales forces have been known to protect the revenue base, not your competitiveness.

 #2   We are an invaluable resource to help resolve the inherent issues associated with telecom; in addition, we have the systems to help. This is much better than calling an overstaffed customer support center as your only option (though you can certainly call in parallel if you so desire).

 #3   We are more stable than the carrier’s sales forces. Continuity translates into superior knowledge of your needs and an ability to meet those needs as they change or as technology changes the available options.

 #4   At various times we have proprietary pricing from certain carriers - not a key differentiator but can certainly work to your advantage.

 #5   We aim to solve ALL of your communication needs through our vendors and in partnership with our channel partners - we don't walk away until you are satisfied.

#6   We can help cut out the extremely time consuming process of getting quotes/proposals from vendors because: 1) we can bring so many to the table and 2) can provide a vendor neutral evaluation based on our experience.